Got PMF? 

How do you know if you have product-market fit? Unfortunately, there is no standard definition. To quote Eric Ries, “Product-market fit is a fuzzy concept, but you know it when you see it”. 

Today, the most common proxies for PMF are customer satisfaction measures like NetPromoter Score. But these tell only part of the story. For example, it’s possible to have a high NPS while spending too heavily on marketing, or charging too little for your product – both of which are unsustainable.

Meanwhile, there's a strong organizational component to attaining PMF. Success is highly dependent on a team’s process and culture.  So how do you know if your team is up to the task? 

For years, these questions have frustrated me, so I decided to do something about it. I created FitScore, a simple diagnostic that helps teams determine:

1. Their level of product-market fit.

2. Whether they are capable of achieving and maintaining product-market fit. 

3. How to move forward on their product-market fit journey. 

FitScore takes less than five minutes. I hope you find it useful and I welcome your feedback.  Click the "Start' button below to begin.
 

“If you build for yourself, you'll always have product-market fit”
- Naval Ravikant