Meet the Expert.

I'm Paul Shustak, a product and startup and marketing expert with over 20 years of experience. I've helped launch over a dozen breakthrough products that had no clear precedent and uncertain demand.​

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My career spans Fortune 50 companies such as Microsoft, Sony, and Adobe and venture-backed startups. My educational background includes a Masters in Human-Computer Interface and an MBA. I am also a Certified Scrum Product Owner (CSPO).  

I’m also a founder, having launched five of my own startups with two exits. This experience has been essential to the development of our product-market fit toolkit.  

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I started UnLock to share what I’ve learned (from both successes and failures) and to help clients apply this knowledge in practical, actionable ways.  I look forward to assisting you on your PMF journey.